Supplier of the YearThe 2026 winners are in
At the end of the first day of The Supplierdays, the industry awards were presented. These are the winners of Supplier of the Year 2026.
Supplier of the Year 2026
- Supplier of the Year 2026GeneralistEx aequo
- Supplier of the Year 2026Multi-Specialist
- Supplier of the Year 2026Specialist
Industry-wide
- Industry Achievement Award 2026Special distinctionFormer PPP chairJoop van Veelen
New awards are coming in January
The election continues after Night of the PromZ. Two new industry awards for suppliers open in January:
- Christmas Supplier of the YearThe award for the best supplier of Christmas hampers, end-of-year gifts and everything that comes with them.
- Workwear, Corporate Wear and Promotional Textiles Supplier of the YearFor the best suppliers in workwear, corporate wear and promotional textiles.
And there is more - additional awards follow in January.
Supplier of the Year
A strong industry award puts the best companies in our sector in the spotlight. The election of the best suppliers in branded merchandise is all about quality, craftsmanship, service and innovation. That is exactly why your vote matters. Together we decide which suppliers make the difference and set the example for our industry. Cast your vote and help crown the most distinctive professionals.
Voting has closed
Cast your vote for all your favourites, in one or all categories. It takes less than a minute.
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What is Supplier of the Year?
Supplier of the Year is the annual industry award for the best suppliers in branded merchandise, in the categories Generalist, Multi-Specialist and Specialist. The election is all about quality, craftsmanship, service and innovation.
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How does the voting process work?
First we survey distributors/intermediaries, who name their favourite suppliers. The results produce the list of nominees. An expert jury then assesses the nominees on a range of criteria; the jury determines 65% of the result, the distributor vote 35%.
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What is Night of the PromZ?
Night of the PromZ is the festive evening on which the awards are presented, at the end of the first day of The Supplierdays trade show, at Van der Valk in Houten. The Supplierdays is the trade show for the promotional-products industry (2–3 September 2026, Expo Houten); around 400 industry professionals attend the evening at which the PromZ Awards are presented.
How is the award decided?
How is this award decided? First we survey distributors, who name their favourite suppliers. The results produce a list of nominees. An expert jury then assesses the nominees on a range of criteria. Finally, distributors cast their votes.
Awards are presented in the categories Generalist, Specialist and Multi-Specialist.
The awards
Voting runs from 26 July 2026 to 28 August 2026.
Generalist
For suppliers with a broad assortment across all product groups — the industry's all-rounders.
Nominees 2026
Generalist (7)
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Multi-Specialist (11)
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Night of the PromZ
Category badge emblems
The real SOTY emblems per category — the artwork nominees receive for their own channels. Not to be confused with the awards above.
