Supplier of the YearSupplier of the Year
A strong industry award puts the best companies in our sector in the spotlight. The election of the best suppliers in branded merchandise is all about quality, craftsmanship, service and innovation. That is exactly why your vote matters. Together we decide which suppliers make the difference and set the example for our industry. Cast your vote and help crown the most distinctive professionals.
Voting is open — until 23 August 2026
Cast your vote for all your favourites, in one or all categories. It takes less than a minute.
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What is Supplier of the Year?
Supplier of the Year is the annual industry award for the best suppliers in branded merchandise, in the categories Generalist, Multi-Specialist and Specialist. The election is all about quality, craftsmanship, service and innovation.
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How does the voting process work?
First we survey distributors/intermediaries, who name their favourite suppliers. The results produce the list of nominees. An expert jury then assesses the nominees on a range of criteria; the jury determines 65% of the result, the distributor vote 35%.
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What is Night of the PromZ?
Night of the PromZ is the festive evening on which the awards are presented, at the end of the first day of The Supplierdays trade show, at Van der Valk in Houten. The Supplierdays is the trade show for the promotional-products industry (2–3 September 2026, Expo Houten); around 400 industry professionals attend the evening at which the PromZ Awards are presented.
How is the award decided?
How is this award decided? First we survey distributors, who name their favourite suppliers. The results produce a list of nominees. An expert jury then assesses the nominees on a range of criteria. Finally, distributors cast their votes.
Awards are presented in the categories Generalist, Specialist and Multi-Specialist.
The awards
Voting runs from 26 July 2026 to 23 August 2026.
Generalist
For suppliers with a broad assortment across all product groups — the industry's all-rounders.
Nominees 2026
Generalist (7)
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Multi-Specialist (11)
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Night of the PromZ
Category badge emblems
The real SOTY emblems per category — the artwork nominees receive for their own channels. Not to be confused with the awards above.
